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VisitBritain launches So British, a magazine for luxury travelers

NEW YORK, February, 2005: VisitBritain, the national tourist office for England, Scotland and Wales, announces the launch of a new upscale consumer magazine, So British. The 120-page publication, which is the quintessential source for the finer things in Britain, has just made its debut in the United States.

So British is dedicated exclusively to stories about Britain and British products. The first issue includes information about fine dining, leading hotels, gardens, modern spas, ultimate retail items for him and for her and upscale calendar of events, to name a few elements. The magazine, which has its own dedicated website, provides readers with information about special promotions from high-end partners.

The publication is also an integral component of VisitBritain’s unique Good Living campaign dedicated to the endless opportunities for consumers to ‘recharge their batteries’ and to enrich their mind, body and soul with the finer things in Britain. Other elements of the Good Living campaign includes e-mail and online marketing, print advertising in major lifestyle magazines and newspapers and public relations to position Britain as a premier luxury destination in the U.S.

So British will be published twice a year with a circulation of 200,000.

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